There are many factors to be considered and many choices to be made before engaging a web design agency if you want a website for your business. One of them is using a template design or customised design. Whether you know the difference between the two, or just starting your discovery process, this article should help provide some useful starting points in analysing which one you should take.

• Customised Design

Advantages

The ultimate advantage of a customised web design is it will make your website stand out far from the crowd and provide you with a competitive edge. Customised websites are more SEO-friendly in search engines and tend to rank higher.

Customised web design gives you room for corporate branding. This affects the factor of scalability with custom design as they grow when your business grows.

Disadvantages

A custom web design will put a bigger dent in your budget.

The major con of custom design is that it takes longer to finish. Customised web design involves more headcount, which allows both parties the opportunity to look closely at every detail of the design to ensure what the user needs. The level of detail can result in a massive difference when analysing your return on investment.

• Template Design

Advantages

Unlike a custom-designed website, a website template has a shorter development period. Due to the shorter development process, it costs less. Coding is unnecessary by using a template, as there are tons of pre-created templates in the market at a low cost.

Disadvantages

As a template is easily available online, there are chances that you may have the same template as your competitors. The website template does not come along with Search Engine Optimisation. Furthermore, customisation on the template is impossible as coding is written in a format that is unlikely to be altered, making it difficult in finding support.

Who should build a custom-made website?

Every business has its needs. Although the time taken for building a website usually takes longer, you will get a customised website which is tailored to your specific need for business, delivering exceptional user experiences to your website.

Who should go for a template design?

Budgeting is one of the major concerns when it comes to expenses and spending. If you are on a rather tight budget and do not have specific requirements on your website, a template design is suitable.

In conclusion, it usually comes down with your needs and requirements upon choosing one between the two. While custom design costs more, it requires less maintenance from support teams and spends less time struggling to get a theme / template to get the way you want.

The budget spent in investing in a custom made design, is more likely investing in a corporate’s identity as well.

Reference :Digital Doughnut